In April, Google implemented the “mobile friendly” update, which aims at giving mobile- friendly websites prominence on search engine rankings. The change came in line with shifting consumer trends in accessing the Internet. For example, more people are accessing websites through their smartphones than PCs. According to a report from Smart Insights, the number is more than 80%.
This being the case, small business owners should provide a useful and excellent user experience to this new crop of visitors. One of the ways of doing this is by making sure their websites are mobile-friendly.
What is a Mobile Friendly Website?
A mobile-friendly website is a site that provides a great user experience when accessed on the PC as well as mobile devices. The website should be simple and easy to navigate, but still provide comprehensive information visitors may be searching for.
In the past, you would have had to create a separate mobile site from your main site for your business. However, today’s responsive web technologies make it possible to display a single website on both desktop computers and mobile devices. You can get your site developed to be displayed in the best manner possible depending on the devices visitors are using to access it.
Make Your Website Mobile Friendly
With the use of mobile devices to access the Internet on the rise, business owners must implement mobile-friendly websites to reach these visitors. Below are some features of mobile-friendly sites:
- Faster loading time. Optimize your website images to be deployed faster. Doing so will reduce your site’s load time
- Easy to read. Check that the font type, size and color used on your site is easily readable on mobile devices.
- Easy to navigate. Since mobile devices have minimal space, keep the menus short.
- Minimal scrolling. Minimize scrolling on your site, not just vertically but also horizontally.
- Avoid Flash. Some modern browsers and Apple devices do not support Flash due to some of its vulnerabilities. Avoid using Flash elements on your website.
You can check whether your website is mobile-friendly by using this free Google tool.
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