A salon business tends to cater to a local market, which is a perfect niche to promote with a salon website design. Effective branding and marketing involves conveying the most attractive qualities of your spa and salon to individuals who want to associate themselves with the experiences you offer.
Including a visual and emotional image of your facility in your salon website design is important for building your brand reputation, which helps in marketing of your spa and salon business. Furthermore, a photo gallery depicting the comfort and euphoria of the services being rendered is a great way to showcase your brand.
Here are some ways you can use your website to promote your spa or salon:
- List Your Business on Online Directories
Once you have built a colorful salon website design that’s easy to understand in terms of functionality, navigation and original content, you should submit your business and website information to various local online directories such as Yelp, Google My Business and Yellow Pages. This will help in attracting more customers and your website will appear higher in search results.
- Create Business Pages on Social Media
Start with Facebook, Google+ and Twitter and move to other sites like Instagram and Tumblr. You can include your website URL on your business page so that customers can know about your online presence.
- Online Deals and Promotions
Offer online deals and discounts to attract new customers and to engage the existing ones. Offering referral discounts to your existing customers who refer a friend can also be very effective. Since, salons and spas have become key elements of local culture, it makes sense to include staff members in your online promotions to give your brand more familiarity.
- Email and Social Media Marketing
Ideally, you should build a customer list of email addresses so that you can keep patrons updated on your events and deals. One way to increase lead generation is by advertising through online pay-per-click programs.
- Customer Reviews
You can include customer reviews and testimonials section on your website to boost word-of-mouth marketing. This will attract new customers and will convert the potential ones as your regular customers. It will also promote your spa or salon among the existing customers.
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Creating pages about how specific neighborhoods relate to your spa or salon business is an effective way to increase your chances for high local search rankings. Staff profile pages can also emphasize a more personalized identity for your business.
Social media helps in two-way conversations. You can post pictures and videos of your services, testimonials, online deals and discounts on your social media sites to help increase your customer base. Photos of satisfied customers with your team in action help drive the message of what your brand is about.
Beautician Websites provides complete marketing solutions that help to promote your salon and spa business. For more information, visit us at https://www.beauticianwebsites.com/home/marketing