20 Apr
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7 Tips to Make Your Salon Website Attract New Clients

Are you wondering why your salon website is not generating new business for you? If so, then read on!

You only have a couple of seconds to make an impression on visitors that land on your website. Therefore, you need to be at your A-game with your website design, but how exactly do you do this?

Here are 7 salon website design tips you can implement to attract new clients:

  1. Highlight Professionalism Through Design
  2. First impressions matter. Get your website designed professionally by a design agency. This will make it easier for prospects to trust your brand. Having a beautiful website that is user-friendly is the first step to make an impact on your visitors.

  3. Simplify Your Website Navigation
  4. No one wants to get lost on your website looking for information. Have clear navigation buttons on your site and structure your content with headings for easy accessibility.

  5. Make Your Content Tick
  6. Speak to your prospects through your content. Educate them on how you can make their lives better through your service. Speak of the benefits of your services rather than its features.

  7. Implement Responsive Design
  8. Today, most people use smartphones and tablets to access the Internet. If you want your websites to be accessible on these devices, it should be developed as responsive. A responsive website provides a great user experience to your visitors.

  9. Have a Clear Marketing Message
  10. Do not lose potential customers by using the mumbo-jumbo of your trade. Yes, you can explain your services better through spa jargon, but think from your clients’ perspective and write in a language they understand.

  11. Inspire Confidence Through Testimonials
  12. The best form of marketing comes from past clients. Put up testimonials on the homepage to greet visitors as they scroll down your website. Provide “before” and “after” photographs and videos of your clients.

  13. Provide Your Contact Details
  14. Make it easy for prospects to reach you. After all, they’re your source of business. Highlight your phone number on the website and provide your contact details at the footer.

Minu Prasad

Minu Prasad is the Owner of Beautician Websites, an easy-to-use tool for beauticians to create stunning websites that accentuate their business towards their target customers and boost their revenue from the internet.

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Minu Prasad

Minu Prasad is the Owner of Beautician Websites, an easy-to-use tool for beauticians to create stunning websites that accentuate their business towards their target customers and boost their revenue from the internet.