Another year is coming to an end and 2017 is just around the corner. It’s the best time to plan fresh strategies for your salon to attract new clients. Along with your personal resolutions, your business requires some New Year resolutions too. The New Year marks a fresh beginning, a new start and new promises for an improved life and a better you. Similarly, it also brings opportunities for better business. Here we present 5 great New Year salon marketing ideas to attract new clients.
- Keep your website updated
One of the selling points of a salon is that its website that looks fresh and attractive. It creates a good first impression for new visitors which matters a lot for your business. This is why you must spend a good amount of time on your salon website to make it look aesthetically pleasing:
- Upload images of your staff and delightful clients
- If possible get testimonials from your old and regular clients
- Update your website with the New Year discounts and offers
And if you still don’t have a business website for your salon, get one this new year without wasting a single minute. You have multiple options when you choose your salon’s website for affordable rates.
Organize a New Year’s party (at your salon or at home) and offer clean ups, facials, make-up tutorials, massages etc. to the guests. This will be a great chance to make new clients. Apart from the free pampering and nice talks, also gift them with a yearly voucher with discounted prices and package offers. This will motivate them to come back!
Note: Give discounted services only for off-season periods for your business. You will lose nothing and be able to earn revenue in the non-peak season. Exclude your most popular stylists from these promotions.
Apart from updating your website, you need to pay attention to your social media profiles. It makes your work visible to the world. Tell the world about your enthusiastic staff, happy clients, your way of working, your popularity etc. Showcase your services and offering by maintaining your social media profiles.
- Upload photos of your staff on duty
- Post pictures with your happy clients
- Make use of appropriate captions and hash tags
- Make the most of your business accounts on Facebook, Twitter, Pinterest and Instagram
This New Year, start your salon blog (if not started yet) to share some makeup tips or even interesting stories that keep happening at your salon. Share your experience, some hairdo tutorials or massage techniques. You can get comments and queries from the visitors that you will love answering. You can get connected and engaged with beauty lovers and different people from the salon industry. This will also help spread the word about your salon business and add to your popularity.
New clients must feel welcomed in your salon, so that they return next time. Create a great impression in your client’s mind, so that he/she doesn’t go anywhere else other than your salon. Give enough discount and incentives to persuade others to give your salon a visit.
These tricks can help you attract new clients as well as sustain the old ones. Besides this, you must also be on top of fashion and beauty trends. At the same time, adapt these trends to the preferences of your local customers to create a unique blend that is saleable and acceptable in your region.