If you are running a beautician business, you understand the importance of having clients consistently every month. If you are not booked many days of the month, you will struggle to keep the business afloat. So, how can you ensure you are routinely getting clients? By promoting your business online!
Today, most people search for beauticians on the Internet. If you are not marketing your business online, you are losing potential clients to your competitors.
Here are five online marketing strategies you should implement when promoting your beautician practice:
- Build a professional website.
- Get on social media.
- Request for interviews on local blogs.
- Offer discounts and coupons.
- Build your brand through blogging.
Having a website is the first step to ensuring potential customers know about your business. The look and “feel” of your website will either make potential customers want to book you or think you are not a professional. It is of utmost importance to obtain a professional website designed for your practice.
Use the power of social media sites like Facebook, Twitter and Pinterest to connect with potential customers. Create accounts for your business at these sites and start sharing pictures of what you do.
Reach out to local bloggers and request to be interviewed. Local bloggers are always looking to showcase interesting businesses or to profile business owners. An interview on a popular local blog can easily generate new customers for your business.
Build your brand by offering discounts and coupons to your existing customers or connections. For example, you can offer service or product discounts to your Facebook fans or blog subscribers. Make your connections feel you care and appreciate them.
Start writing a blog about your business and what you do. Write content that will educate your target audience about your business. For example, you can provide tips on how to do facials, DIY nail art tutorials, and so on. Blogging regularly will expose your brand to people who are looking for your products or services.
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